In Q4 of 2017, we interviewed 300 senior analytics professionals in North America. The research took place at our CAO fall conference in Boston. Respondents to the survey were CAOs, Head/ Directors of Analytics, Heads/Directors of Insights and others of equal standing. The results were compiled and anonymized and presented here with analysis and commentary from the Corinium research team and our contributors.
- 1/5th of respondents do not feel that analytics has a large influence over the course of their firm
- More than half of respondents agree that analytics initiatives cross-cut across business divisions
- A staggering 80% of respondents did not measure the return on investment from the analytics department
- 22% of respondents are allocating at least $10M towards data analytics business solutions
Download the report now