Many organizations are in a huge hurry for leads, conversions and clients or customers, and scrimping on your lead generation strategy can be a false economy when it comes to getting in front of your target audience quickly and easily.
A lead can be either a company or an individual who you hope to win as a future client or customer for your product or service, with lead generation being the process of sourcing those leads, and the ability to convert them into clients or customers is a must for maximum return on investment in lead generation.
At Corinium Digital we have identified 5 proven ways to help your organization generate leads:
1. Improve your SEO
Your website is your shop window to the world, but do you know how many people actually visit it? Improving the search engine optimization (SEO) of your website so you appear on the first page of Google for keywords that describe your organization, product or service will help to drive traffic to your website and increase your inbound sales leads.
2. Be an Industry Expert Blogger
You will have a wealth of information about your organization, business and industry, so capitalize on this by becoming an industry expert blogger. Blogs are typically rich content and if your blog is of high enough quality you can ask other websites to publish your blog and thereby generate leads and backlinks to your website.
3. Provide Relevant and Interesting Webinars
Webinars seem to be everywhere, but did you know that leads generated from them tend to come from people who are more responsive and of a higher lead quality? Those who take the trouble to register, watching and engaging with a webinar tend to seek more meaningful connections or in-depth information on the subject matter the webinar provides. The more relevant and engaging the webinar content is, the more relevant and engaged leads you are likely to receive as a result.
Whitepapers are a brilliant way of attracting visitors to your website or business. They are usually a report or guide on your industry or a subject that will be of interest to your future customers or clients and can help to strongly position your organization as an industry expert. At Corinium Digital, we can help with whitepaper research, production and promotion.
5. Email Marketing Campaigns
Email marketing campaigns are an essential part of any lead generation strategy, as they communicate and build relationships with prospects, gather important data and help boost your lead generation return on investment. It is important that you pay close attention to your audience when planning email marketing campaigns, and this is something that we at Corinium Digital can help with.
Lead generation is not easy, but it is a must have process and needs to be done right to yield the results you want. Lead generation is like mining for gold – you should never depend solely on one source of leads and always have lots of different avenues to generate them, At Corinium Digital we connect your organization with the emerging C-suite through our digital community and provide content, thought leadership along with strong lead generation campaigns.
About Corinium Digital
Corinium Digital offers digital marketing solutions made possible by our global network of emerging CXO roles. Our speciality is audience acquisition from cross- sector industries & a range of seniority from junior staff all the way to the decision-making C-suite (500,000+ global contacts). We provide multiple platforms to build relationships all year with our truly digital CXO communities. We will improve your lead generation, branding & content/ thought leadership. Advising on industry insights with dedicated editorial staff, online content specialists, digital marketing advisors & UX/ CJM manager, we can help create an integrated, digital strategy to increase your online presence.
For more information visit www.corinium-digital.com.
Written by Lisa Ventura, Content Marketing & Editorial Manager – Corinium Digital.