When it comes to inbound marketing methodology, email marketing is a key way of letting your email subscriber list know about new products they might be interested in using and other valuable aspects of creating a partnership with your organization. If you want to optimize your inbound marketing methodology, it is vital that you fine-tune your email marketing processes.
What Is Inbound Marketing?
Put simply, inbound marketing is an advertising campaign designed to create brand awareness so that potential customers are motivated to approach you. Outbound marketing, by comparison, focuses on reaching out to people directly with a product pitch. Common inbound marketing techniques include content creation and social network sharing.
Optimize Inbound Marketing Methodology with an Email List
One of the most important features of your website is having a call-to-action to sign up for a newsletter, e-book or free information. Not only does it whet the consumer’s appetite for your products, but also it allows you to gather emails and construct a marketing list. This list is your most valuable asset.
Whenever someone completes an action on your website and fills in their email address, you need to put that address into your CRM system. From that point onwards, the person will receive emails from you that helps them learn more about your products and services.
Keep your emails on topic. For example, if the customer gave his or her email address in exchange for an e-book about selling your business, your emails should share valuable information on that subject. If someone gave you their details about an upcoming industry event, for example, send emails that explain more about what they can expect if they attend.
Of course, once any time-sensitive event or information has run its course, you need to switch people into another email funnel. Make sure your subscribers aren’t receiving duplicate messages, and that they aren’t still receiving event promotions after they have expired.
Examine Your Metrics
The most successful inbound marketing methodology focuses on connecting with customers on a personal level. How do you figure out what’s important to each customer? Through your metrics.
Applications like Google Analytics can help you examine the metrics of your website’s visitors in terms of age, gender, device and location. You can also track users’ search history on your website and see which pages they browse through and which internet pages they were on before your website.
This information helps you understand the character of your average customers so that you can construct some detailed insights into your customers. When you know more about what motivates your audience to make a purchase or follow through with a goal, it’s easy to construct content that gets read and shared by them. Metrics also help you understand which channels are best for your marketing efforts.
By following some of our helpful tips in this article you can make the most of your inbound marketing methodology by truly digging into your audience metrics and understanding what makes your customers tick and use that information to create interesting and valuable content and optimize your email list by using that information in your newsletters and other email marketing campaigns.
About Corinium Digital
Corinium Digital offers digital marketing solutions made possible by our global network of emerging CXO roles. Our specialty is audience acquisition from cross- sector industries & a range of seniority from junior staff all the way to the decision-making C-suite (500,000+ global contacts). We provide multiple platforms to build relationships all year with our truly digital CXO communities. We will improve your lead generation, branding & content/ thought leadership. Advising on industry insights with dedicated editorial staff, online content specialists, digital marketing advisors & UX/ CJM manager, we can help create an integrated, digital strategy to increase your online presence.
Written by Lisa Ventura, Content Marketing & Editorial Manager – Corinium Digital.