DataCon Africa’s days begin with insightful, different and inspiring use case presentations. Delegates have the opportunity to listen to how different organisations apply data analytics/science in different ways for business success.

The afternoon tracks feature our Discussion Groups which allow you to get involved in the agenda, ask your questions and add your opinions. These sessions ensure you leave the conference with full value from your participation.

07:30- 08:45


08:45- 08:50

Meetings Mashup

Before the conference kicks off you’re going to get to know the people sitting at your table a bit better. You’ll have 5mins to introduce yourself and tell others what your key conference objectives are.

08:50- 09:00

Opening Remarks

Craig Steward
Managing Director: MEA - Corinium

09:00- 09:30

International Keynote Presentation: The Role Data Analytics Plays in Customer Journey Mapping with the End Goal of Totally Personalised Experiences

Clare’s keynote will bring to life the customer context of living in a digitally connected world, some of the tools used to design CX at Sainsbury’s and will share how to break down barriers between channels to join the dots for your customers.


09:30- 10:00

Use Case: The Importance of Building a Team of Varied Skills to Deliver Impactful Insights to Business

In this session Mike will share the lessons learned in building a data analytics team that can deliver on business requirements. His team is responsible for modelling player behaviour in the online gaming world for better product development and player experience.

Michael Mallett
Market Insights Manager - Derivco

10:30- 11:00

Use Case: Using Big Data Analytics, Statistical Analysis & Predictive Modelling to Optimise Business Performance

Working in an environment where understanding your customer’s behaviours and risk profile in real-time is critical, Theunis makes use of advanced analytics to ensure he’s delivering the right information for the business at the right time.

Theunis Jansen van Rensburg
Head of Commercial Analytics - WongaZA

11:30- 12:00

Use Case: Enabling & Transforming the African Financial Landscape through Data Analytics Driven Systems

Morne talks with passion about how Zoona has giving financial freedom and access to money across Africa. At the heart of this business is data analytics and has been central to its success.



14:00- 14:40

Discussion Group 1A: #datamustrise – Tips, Tools & Strategies for Creating & Maintaining a Culture of Data Centricity

The most important part of any successful data analytics strategy is ensuring that the business is a data driven enterprise – data analytics is the foundation of every decision! In this DG you’ll have the opportunity to discuss how to put data at the core of your business.

Mary Versfeld
CMI Growth Champion - Mars Africa
Carl du Toit
Head: Business Intelligence - Capitec Bank
Simon Rhoades
Head: Data Analytics - MMI

14:40- 15:20

Discussion Group 2A: It’s Not a Project, It’s a Way of Life! Sustaining Good Governance & Data Quality Beyond Initial Implementation

With so many data capture points across a business ensuring data governance principles are adhered to is an ongoing task. If this fails then the value of an organisation’s data is diminished. In this DG you’ll brainstorm how to roll out and sustain strong data governance and quality frameworks…and attitudes.

Kago Rendoh
Finance Manager - Business Information - Debswana Diamond Company
Iaan Theron
Manager: CIM Data Warehouse - Sanlam
Johette Smuts
Head of Data & Analytics - PayProp

15:20- 15:50

Networking Break

15:50- 16:30

Discussion Group 3A: Balancing Data Control vs. Data Democratisation – How do you Empower the Business but Maintain Integrity?

Data is most powerful in the hands of the user so how do you give business access to and control over their own data but still maintain its integrity? Spend time debating initiatives with your peers.

Faruz Jabaar
Manager: Business Optimisation - Santam
Junior Muka
Data Architect - Business Intelligence - Woolworths

16:30- 17:10

Discussion Group 4A: Building Trust in Data Analytics – Getting the Business to Buy Into your Vision

Changing gut feel decision making, especially in older businesses, is a big challenge for data analytics leaders. You need to get business to trust the insights derived for their own data. In this session you’ll get tips on how to use storytelling, engagement and successful use cases to gain trust in your analytics.

Justus Roux
Head of Business Intelligence - Mukuru


14:00- 14:40

Discussion Group 1B: Does Business Get it? Proving the Value of Cognitive Technologies

Alexandre Garcia
Machine Learning Engineer - VASTech
Jaco du Toit
Head of Data Science - Curately

14:40- 15:20

Discussion Group 2B: Critical Success Factors in Measuring the Value/ROI of Data Analytics Initiatives

Not being technically minded business leaders are wary of the use of new technologies in their businesses. So, how do data scientists prove the value cognitive technologies can have in business? Join this DG to share real use case studies and POCs that can be used to gain business buy-in.

Danielle Timmins
Chief Data & Analytics Officer - Ogilvy & Mather
Angelique Dinnematin
Head of Trade Marketing & Category Management - Red Bull

15:20- 15:50

Networking Break

15:50- 16:30

Discussion Group 3B: Pardon? Figuring out How to Translate Data Science Speak into Business Language

MIT recently published an article on a critical new job role – a ‘Data Translator.’ This person should have the ability to translate data science speak into business speak to ensure that great models and insights are not lost on less technical people. In this DG you will share ideas on how best to speak… Read more.

Abigail Britton
Team Lead: Data Science and Business Analysis - Sasfin

16:30- 17:10

DG 4B: Recruit, Develop, Retain – Finding & Keeping Top Data Science Talent

There’s a shortage of genuinely highly-skilled data scientists globally. How do you attract and retain top-talent in your data science department? Swap notes on how best to get the right people in, how to motivate them and how to retain them (for as long as millenials stay in one business these days).


DataJam 2018

Drinks, music, conversation! Taking the boring old conference cocktail function to another level

18:00- 20:00

Connected Think{Tank} A – Know Thy Customer! Using Data Analytics to Personalise & Elevate Customer Experience

A Corinium Connected Think{Tank} is the perfect opportunity to connect with peers, share experiences and generate innovative new ideas! A Connected Think{Tank}  is held over dinner, is limited to 15 attendees and will be hosted by an industry/topic thought leader.