Case Study: Scaling real-time analytics with your organization

When online-based organizations plan for scaling their business, adapting analytics capabilities for that growth might not immediately come to mind. But it should. Innovative companies that want to ensure they are both highly effective and highly efficient need to determine a go-forward growth plan for scaling their analytics along with their company. Let your analytics capabilities drag behind and the competition will only get faster, produce better decisions and results, and provide an electronic-driven world with the speed and convenience they’ve come to expect.

In 2013, Enova International, a technology and analytics-driven online lender, reached this pivotal point — scale analytics or let growth fall to the wayside. Our company’s analytics originally ran on a homegrown system. While it enabled fast and accurate underwriting decisions, we knew we should evaluate new options in order realize efficiencies and prepare our analytics capabilities to scale with our growing business.

We dedicated a year and the time and talents of several members of our analytics, IT and software engineering teams to imagine, design and implement a new real-time analytics engine called Colossus™. In its first year of deployment, Colossus was directly responsible for $7MM in incremental profitability.

Building a new system required buy-in from others across the business. After all, it took a large investment in time, capital and people resources. The main driver that cleared the way for Colossus was actually our company value of Best Answer Wins. Since this value is deeply rooted in our culture, organizational politics served no function when it came to deciding how to scale our analytics. Instead, we focused on building the business case for a more sophisticated decisioning platform. By simulating the impact of better models in production, we were able to show how this platform would not only drive volume and profit, but also provide a better customer experience through faster response times. Even under relatively modest assumptions, it was clear the investment would produce ROI quickly.

Our company value of ‘Best Answer Wins’ is deeply rooted in our culture. Organizational politics served no function when it came to deciding how to scale our analytics. 

In building Colossus, we wanted to address a few common issues: model deployment speed that is not optimal, a tedious reconciliation process, and frequent required re-engineering of the analytics system due to tight integration with front-end applications. In addition to solving these issues, Colossus has had an immense quantitative and qualitative impact on Enova’s products. Average model deployment time has decreased from about 1 month to 1.5 weeks. Faster model deployment produces lift, which results in more direct financial impact. In addition, the platform enables faster decisions; average model response time is a split second. For the customer, speed of decision-making provides a better experience, which leads to higher customer satisfaction and conversion. Finally, Colossus gives Enova the ability to centralize and streamline its fraud defenses, which increases fraud prevention while improving the customer experience through fewer manual verification steps.

From a sheer volume standpoint, Colossus has the capability to handle massive amounts of data. For fraud and underwriting, it currently runs more than 100 algorithms, handles more than 1,000 variables, and accesses 10.5 TB in managed datasets. In addition, the engine has handled more than 100 million unique customer interactions. The system is also integrated in real time with 20+ internal and third-party systems to fetch and parse both structured and unstructured data quickly and efficiently for model scoring and decisioning.

Colossus has had many benefits for our team as well. The platform has allowed our 50+ analytics team members to work in whatever language they’re most comfortable with and build more complex models. It also continually improves the skills of our analytics department by introducing them to a wider variety of model types that they can then build and update quickly. And a happy, motivated team of highly skilled employees is more valuable than any system we could build.

Looking to the future, Colossus provides Enova with a real-time analytics engine that will scale both in volume and complexity as well as both internally and externally. Team members can implement more intricate machine learning algorithms easily into Colossus, add additional nodes, and create more instances of it – which means we can scale without new technology or additional investment.

While building a scalable platform like Colossus may not be a realistic option for every company due to the immense resources in time, talent and money that it takes, the fact remains that effective, scalable analytics capabilities should be a priority for every organization. In an increasingly competitive business environment, even the smallest advantage in analytics can make a huge difference. For Enova it certainly has.

By Joe DeCosmo:

Joseph DeCosmo is the Chief Analytics Officer at Enova International. Joe joined Enova as Chief Analytics Officer in 2014. Prior to working at Enova, he served as Director and Practice Leader of Advanced Analytics for Chicago-based West Monroe Partners. He also held a number of executive positions at HAVI Global Solutions and the Allant Group. Joe received a BA in Economics from Lewis University and an MA in Economics from the University of Illinois at Chicago. He currently serves on the boards of the Chicago Chapter of the American Statistical Association and the UIC College of Business Administration.

Related Posts


  1. thanks for the posts,it’right! get free now
    linktunes download

  2. good posts,the good article haha!the free key :HFCAE12UCKS3230313731303132QYGMWEMMUCKSAIQYMJFCF,download free pc cleaner now ,speed up your pc 500%
    clr20r3 error windows 7 fix

  3. stp says:

    I have to show my appreciation to this writer just for bailing me out of this condition. Just after exploring throughout the world-wide-web and seeing tricks which were not powerful, I was thinking my life was over. Existing devoid of the strategies to the issues you have resolved as a result of your post is a crucial case, and ones that might have badly damaged my career if I hadn’t noticed your website. That knowledge and kindness in taking care of everything was crucial. I’m not sure what I would’ve done if I hadn’t come across such a solution like this. I can now look forward to my future. Thanks so much for this expert and result oriented help. I will not be reluctant to suggest your blog post to anyone who should have tips on this subject.

  4. Anonymous says:

    thanks for the posts,it’right! get free now

  5. thanks for the posts,it’right! get free now

  6. ve7cc says:

    nice posts, the good article haha!download free now

  7. thanks for the posts,it’right! get free now

  8. Anonymous says:

    you can get freeware now ,after click the link,get free now

  9. iPhone X says:

    nice posts, the good article haha!download free now

  10. it’s good article haha!download free now rov nakroth

  11. nice posts, the good article haha!download free now rov mina

  12. thanks for the posts,it’right! get free now wukong rov

  13. it’s good article haha!download free now rov pantip

  14. good posts,the good article haha!download free now ???? rov

  15. ??????? says:

    ????????????????????????????????????? ??????????????????? ???????? ???????????????????????????????????? ‘ Shift + Del ?? FAT32 ???????????????????????????????????????????????????? ? ?????????????????????????????????????????? ?????????????????????????????????????????? ????????????????????? , ???????????????????????????????????????????

  16. Good info. Lucky me I recently found your site by chance (stumbleupon).
    I’ve bookmarked it for later!

  17. you can get freeware now ,after click the link,get free now

  18. It’s actually a great and helpful piece of info.
    I am happy that you simply shared this useful info with us.
    Please keep us informed like this. Thanks for sharing.

  19. Awesome blog you have here but I was wanting to know if you knew of
    any user discussion forums that cover the same topics discussed here?
    I’d really love to be a part of online community
    where I can get responses from other experienced individuals that share the same interest.
    If you have any recommendations, please let
    me know. Bless you!

  20. Great blog you have here.. It’s hard to find excellent writing like yours these
    days. I truly appreciate individuals like you! Take care!!

  21. I’m impressed, I have to admit. Rarely do I come across a
    blog that’s both educative and amusing, and without a doubt, you have
    hit the nail on the head. The issue is something that too few folks are speaking intelligently about.
    I’m very happy I came across this in my search for something regarding this.

  22. followerfame says:

    Great beat ! I would like to apprentice while you amend your site, how could i subscribe for a weblog website?
    The account aided me a applicable deal. I had been a little bit familiar of
    this your broadcast offered vibrant clear concept

  23. Musically says:

    Heya this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to
    manually code with HTML. I’m starting a blog soon but
    have no coding skills so I wanted to get guidance
    from someone with experience. Any help would be enormously

  24. I’ve been browsing online more than 3 hours today, yet I by no means discovered
    any attention-grabbing article like yours. It’s pretty price
    enough for me. Personally, if all web owners and bloggers made good content
    as you did, the net will be much more helpful than ever before.

  25. Musically says:

    This piece of writing provides clear idea
    in support of the new users of blogging, that actually how to do

  26. Whats up this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or
    if you have to manually code with HTML. I’m starting
    a blog soon but have no coding knowledge so
    I wanted to get guidance from someone with experience. Any
    help would be enormously appreciated!

  27. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your blog? Msnbc Live TV News Online Stream

  28. that is so nice and good, i like this, I read this post completely about the comparison of newest and previous technologies, it’s awesome article.

  29. Use our clash royale hack generator too.

  30. Hello, i read your blog occasionally and i own a similar one and i was just
    curious if you get a lot of spam responses? If so how do
    you protect against it, any plugin or anything you can advise?

    I get so much lately it’s driving me insane so any help is very much appreciated.

  31. I am genuinely grateful to the holder of this web page who has shared this enormous piece of writing at at this place.

  32. Hello I am so grateful I found your website, I really found you by accident, while I was researching on Aol for something else, Anyways I am here now and would just like to say thanks for a tremendous post and a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the excellent work.

  33. Pretty nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  34. I take advantage of the human hair weave to be a casual bring. I like how manner they’re and how durable they’re. I dont like how expensive they may be but i like the merchandise. I really like how they are high superior and a among kind products.

  35. Thanks for your marvelous posting! I certainly enjoyed reading it, you can be a great author.I will ensure that I bookmark your blog and may come back sometime soon. I want to encourage yourself to continue your great writing, have a nice day!

  36. Appreciate the recommendation. Will try it out.

  37. I think the admin of this website is actually working hard for his web page, for the reason that here every stuff is quality based stuff.

Leave a Reply

Corinium Global Intelligence is registered in England & Wales, number 08520994. Registered office:
Brook House, School Lane, South Cerney, Cirencester, GL7 5TY.

Share This