The #1 Reason Big Data Projects Fail

The CDO Forum Melbourne delivered 2 discussion-filled days, responding to the significant rise in the appointments of Chief Data Officers across the region. This is a result of data becoming  an increasingly important strategic asset to businesses and public authorities. It is the CDO’s duty to manage this enterprise-wide data and ensure that it is utilised to drive revenue, create new business opportunities and cut unnecessary costs. Essentially, to monetise data.

Delegates discussed in detail the CDO’s position within the C-Level chain of command which clearly varies per organisation and at times is very ambiguous.  It’s clear that they also face the difficulty of striking the balance between IT and business; technology and strategy. Moreover, CDOs are being readily challenged by the ability to keep data management costs low, adhere to increasingly stringent regulatory demands and produce results and analysis of value to their organisation, and getting their voices heard in the boardroom amid the web of C-Level executives and business politics.

As part of the Corinium Global Intelligence Chief Data Officer series, with events in London, Boston, San Francisco, Singapore, and Sydney, Chief Data Officer Melbourne 2016 will once again address the challenges of CDOs and information leaders in the region.

During this Forum in Melbourne, we asked the CDOs: What is the #1 Reason Big Data Projects Fail? The responses we got were truly fascinating. Watch:

Watch the full video here. Check out other key highlights of the Chief Data Officer Forum Melbourne here.

Join the Chief Data Officer Forum and Chief Analytics Officer Forum community on LinkedIn, Twitter and YouTube.


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