Corinium Digital Marketing Solutions : Client Success Stories

Brand Awareness. Demand Generation. Thought-Leadership

Cortnie Abercrombie, IBM Analytics

"Corinium has been absolutely wonderful to work with and there are two areas that compel me to continue doing business with them: 1) They do THE best job of recruiting the target audience of any vendor I’ve encountered and 2) they are incredibly adaptable to changing situations."

Case Studies : What we do and how our clients' objectives become ours too...

Engage with emerging C-suite.
Unlock the Influence of Excellent Content Marketing
Database-enabled Marketing & Persona-led' Market Segmentation. Enhanced Personalization to Generate Demand & Sales-Ready Leads. Build Relationships with Clients, Improve Brand Visibility Online & Reach More Prospects On their User Journey

Chief Data Officer Hangout - Publishing Content

Case Study #1

Keep the Conversation Going:
Building the Chief Data & Analytics Officer Community

Objective : To provide an online, integrated network of Chief Officers for Data & Analytics by leveraging Corinium's C-Level Content, Digital Platforms, Existing CDO & CAO Networks to Engage, Nurture & Increase Lead Conversion

Clarity Solutions - Clarity Solutions - Corinium Digital Partner

Case Study #2


Market Insights:
Targeted Market Research, Audience Engagement & Content Personalization

Objective : Overall, to improve Brand Positioning and Strengthen Segmentation Insights amongst the increasing proliferation of CAO/ CDO / CDS and other emerging roles in technology

PwC - Corinium Digital Partner

Case Study #3


Lead Nurturing:
Preparing for their Headline Sponsorship @ The Chief Analytics Officer Forum, Fall in NYC

Objective : To use content to create multiple engagement opportunities with the CAO Fall Attendees & Senior Data & Analytics Community Members, raising awareness & generating / qualifying an interest-level in the run up to the event

Performance Marketing Lead, IBM

''Never have we had a partner perform to 180% of their target. Excellent job Corinium. The quantity of leads and new business generated from the IBM Outthink Tour four tracks (Senior Execs from Marketing, Analytics, HR & Finance) will keep the sales teams happy for a long time!"
Veritas - Corinium Digital Partner

Case Study #4

Working in Partnership with Veritas to Create Co-Branded Content, Lead Generations & Thought-Leadership

Objective : Deliver more to their prospects and extend the scope of Event Sponsorship by providing industry whitepapers and reports as useful takeaways. Ultimately, through content marketing, Veritas is able to 'nurture' leads and improve sales readiness

Print

Case Study #5

Leveraging the existing CxO Hangouts Community & Using Digital Engagement to Increase Market Share

Objective : Overall, introduce its solutions to a global network of decision-makers, to improve competitiveness, level the playing field by using existing digital platforms with engaged communities and partnering with the largest emerging CxO network

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Case Study #6


Pre & Post Event Content Marketing Campaign:
Making more of an impact as Sponsor @ Corinium's CDAO Event Series

Objective : Improve brand recognition and create connections prior to the event. Using content, Verint creates multiple engagement opportunities with the CAO Fall Attendees & Senior Data & Analytics Community Members, raising awareness & generating / qualifying an interest-level in the run up to the event