Contributing Authors

Daniel Magestro

Daniel Magestro, Ph.D., Vice President, Research Director at the International Institute for Analytics. An accomplished analytics executive with experience in healthcare, banking and insurance, Dan manages IIA’s robust research agenda and leads IIA’s international network of faculty experts and interface with IIA’s global community of analytics practitioners.

Greg Nichelsen

Greg Nichelsen, Executive Manager, Customer Analytics at Suncorp Group. Greg leads the development of the group customer data and analytics strategy to achieve customer outcomes through data driven customer experiences.

Sharon Melamed

Sharon Melamed, Managing Director, Matchboard. Sharon is a digital entrepreneur with 25 years’ experience in contact centres and customer experience.  In 2012, she launched Matchboard, a free website where companies can enter their needs and find “right-fit” vendors of solutions to match. In 2014, she launched FindaConsultant, an online portal of business consultants.  In 2013, Sharon was awarded LinkedIn’s PowerProfile status for having one of the 50 most visited profiles in Australia. She holds a double honours degree from the University of Sydney, and speaks five languages.

Joseph DeCosmo

Joseph DeCosmo, Chief Analytics Officer at Enova International. Joe joined Enova as Chief Analytics Officer in 2014. Prior to working at Enova, he served as Director and Practice Leader of Advanced Analytics for Chicago-based West Monroe Partners. He also held a number of executive positions at HAVI Global Solutions and the Allant Group. Joe received a BA in Economics from Lewis University and an MA in Economics from the University of Illinois at Chicago

JosÇ Antonio Murillo Garza

José Antonio Murillo Garza is the Chief Analytics Officer for Grupo Financiero Banorte S.A.B. de C.V. José also serves as general director of analysis at Banco Mercantil Del Norte, S.A. Prior to this, José was the director of price analysis for regional economies and information at Banco de México. He holds a degree and Doctorate in Economics from Rice University.

Steve Wright

Steve Wright is passionate about big data and all things digital. With more than 20 years’ experience, designing, developing, managing and delivering transformational data governance, privacy and security programmes, Steve’s vast experience as a pragmatic and charismatic leader, ideally places him as the ‘trusted advisor’ to the Board on all privacy and security related matters.

Jeanne Bliss

Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association. She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.

Frank van der Velden

Daniel Magestro, Ph.D., Vice President, Research Director at the International Institute for Analytics. An accomplished analytics executive with experience in healthcare, banking and insurance, Dan manages IIA’s robust research agenda and leads IIA’s international network of faculty experts and interface with IIA’s global community of analytics practitioners.

Harry Powell

Harry Powell leads the Advanced Data Analytics (ADA) team within the Analytics Centre of Excellence in Barclays’ Personal and Corporate Bank. ADA is a world-class data science team which innovates, designs and builds applications that deliver, direct to customers, relevant analytical content that will help them make smart decisions to improve their lives.

Raymond Petit

Dr. Raymond Petit, VP, Analytics at comScore,. Through new analytics and applications and the infusion of research, forensic intelligence and advanced analytics, Dr. Raymond Pettit has contributed to the strategic direction of comScore.  A leader in TV and film audience measurement, Pettit honed his expertise as SVP of research and standards at the Advertising Research Foundation and is known as an industry thought leader.

Klaus Felsche

Klaus Felsche chaired the Chief Data Officer Forum. He is a former director of Advanced Analytics with the Department of Immigration and Border Protection and now provides assistance to organisations seeking to build and develop data-driven innovation capabilities.

Prakash Bhaskaran

Prakash Bhaskaran is a Business-Technology leader with a passion for solving complex business problems and challenges, using a combination of business process, technology, data, analytics and organisational transformation. Through his varied experience across manufacturing / supply chain, higher education, software development, banking and financial sectors, he helps companies excel at managing data as an asset.

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