Stephane Pere

Stephane Pere

Job Title: Chief Data Officer

Company: The Economist

Stephane Pere is Chief Data Officer (Global) for The Economist businesses. Since october 2013, his mission is to Elevate & Protect Data as a corporate asset, Leverage Data as revenue driver for the Circulation and Media Businesses as well as Explore the potential unlocked by Big Data.

He joined The Economist Paris office in 2007 to manage online advertising sales for Continental Europe, Middle-East & Africa. In 2010 he moved to New York to launch Ideas People Media (a vertical digital ad network that enables marketers to reach Thought leaders at scale trough an alliance of +60 high quality news publications). Additionally from 2012, he was the Head of Digital Advertising Sales and Agency Solutions for Americas.

Prior to joining The Economist, Stephane Pere had a diverse career within the advertising industry, which included managing online display advertising for Yahoo!, heading a TV and Print network for Canal+, and working with Bloomberg Television in international ad sales.

He holds a Masters in Management Science from E.M. Lyon Business School, as well as a Post Graduate Master in Intellectual Property Law and a Masters in Contract and Business Law both from Pantheon-Assas University in Paris.

Speaking at the following:

2.45pm - 3.30pm
Discussion Group 2C: Embracing an Omni-channel Approach and Maximising Data Analytics to Build a 360 Customer View

Exploring the unique challenges faced by adopting an omni-channel range of services and experiences from senior data leaders. Discussing the potential power of analytics and the Internet of Things in improving customer service, customer experience and competitive pricing. Examining how organisations can capitalise on data generated from these streams.

9.00am - 9.30am
Keynote Presentation: Chief Data Officer – An Agile Executive for Today’s Dynamic Digital Marketplace

Defining the role of data in driving digital transformation and the subsequent place of the Chief Data Officer. Understanding the opportunities in reconciling your data strategies and digital vision as well as the challenges in doing so. Provide insights into the key stakeholders needed to capitalise on the digital environment including the marketing and digital… Read more.