Karin Immenroth

Karin Immenroth

Job Title: Chief Analytics Offier

Company: MEC Global

Speaking at the following:

1:15 - 1:45
Keynote Case Study: Vodafone’s Holistic Modelling Approach Based on the Customer Journey

The Media Impact Optimizer (MIO) is a holistic modelling approach which enables us to analyze the effectiveness and efficiency of media and marketing along the customer journey. This holistic perspective helps to adjust media planning in the most consumer centric way.