Keynote Presentation: The Blueprint – Advocating a Customer-Centric Culture of Innovation Across Distributed Touch Points
• Most organizations understand the benefits of customer-centricity, however the transformation can be challenging. What is the next step and how can this be spearheaded by executive leadership?
• How do you build an agile culture of creativity and approach to digital design, unifying the distributed touchpoints to form a cohesive brand experience?
• Examining the intersection between IT, customer experience and digital and maximising these to exceed the needs of the Millennials and Generation Z consumers.