Chief Customer Officer Melbourne 2017 – Andrew Smith, Telstra [Presentation]


Chief Customer Officer Melbourne gathered over 180 of the region’s leading customer experience executives and showcased a fascinating mix of engaging presentations, topical discussion groups, and in depth masterclasses.

Speakers covered a vast array of topics, ranging from the role of the Chief Customer Officer (CCO), its remit and acceptance, to customer centricity, engagement, advocacy, measuring CX and culture and leadership strategies. An underlying theme across the conference was the need for organisations to create empathy and an emotional connection with the customer.

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